Inspired by the designer Charles F. Worth – a pioneer of Haute couture, the WORTH project has initiated partnerships between Designers and Enterprises (manufacturers, retailers, craftsmen, technology companies) in fashion, textiles, jewellery, footwear, eyewear, furniture, fur, leather industries, from different EU member states (and other CIP participating countries) to create innovative new products. Partnershave been supported to develop the products, define their market positioning,
exhibit them at trade fairs or exhibitions and organize IP rights management. Coaching and strategic advice hase been provided to the partnerships. The Worth project was supported by the European Commission’s Directorate-General for Enterprise & Industry and financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competiveness of European Enterprises.