Samuel Gassmann Born in 1975 in Paris, France, to an artistic family (his father was a photographer, and mother a painter). After studying Art History at La Sorbonne, he began working as a curator for numerous contemporary art exhibitions and as a freelance journalist for Arte’s Metropolis magazine.
In 2007, he began researching the “Origin of the Button” for a documentary project. During this time, he became drawn to its historical context and to recreate this concept of the “button who wanders through different shirts” in the modern day, he starts expressing through the form of cufflinks. His line starts on a full scale soon after, with an article on Elle magazine. He now works with clients in Paris, London, New York, Tokyo, Antwerp, Stockholm, Hong Kong, and the list is still growing.